Troy White posted videos and photos on his Facebook fan page of him cutting up stacks of his old limited edition prints with a circular saw, much to the dismay of many people, who registered their surprise, shock and dismay on his posts.
Troy wrote that he was preparing to move from Uruguay back to his native Australia, and he wasn’t planning to bring back his unsold prints, as they have “crossed the Pacific twice and that’s enough”. He will be cutting up almost all of my his 12 signed and numbered limited edition print runs–around 3,000 of them. However, he will be donating a box of prints to a local church charity.
Not everyone decried the act, however. Long-time eHangar.com member and noted aviation art collector, Kurt Kuberek, said it was “the smartest thing” he would see today. “If you gave the unsold prints away, as some suggest, it would not be very good for your customers who paid for one of your prints. He added that he hoped more publishers follow Troy’s lead, for destroying print editions that are unlikely to ever sell out.
January 24, 2007
Guss, I agree with you totally
I have a few of Troy’s prints in my collection. I also helped him sell some a long time ago. He mentioned he had only sold 12 of his Perfidia prints; I believe I was one of those who ordered one, on behalf of a customer, more than 15 years ago.
What do the rest of you think and feel about this?
March 4, 2005
As I mentioned on Troy’s fan page, I did think what he did was a good idea.
So many people on Troy’s page wanted him to donate the prints to charity or museums. A number said they would take them – for free of course. No shortage of people looking for a freebie at Troy’s expense.
Let’s face it, it would be a difficult, time-consuming, and expensive process to find a large number of organizations willing to take all 3000 prints. That’s the first big problem.
The second big problem is that dumping all those prints onto the market would render them worthless. And that’s where they would end up – on the market – as the recipients would most likely turn around and sell them (probably online) to bring in some cash. That would be a stab in the back to every collector who ever paid for one of Troy’s prints. I doubt those collectors would ever be willing to buy anything else from him again. Any artist or publisher who would intentionally destroy the value of their work – either reproductions or originals – is playing with fire.
Troy did the best thing he could do – he destroyed the prints he was never going to sell. That was the best path for him and his collectors.
To broadcast the destruction to all his fans was a bold choice. I’ll be interested to see what the consequences are. Will it help or hurt Troy? I have no idea.
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